Is Your Company Emotionally Ready for a Rebrand?
December 8, 2020
Much like the makeovers we see in romantic comedies, everything happens against the protagonist’s will and often leads them to realize they loved who they were before all the glam. Sure, it forces them to reevaluate how they really see themselves at their core and what is worth keeping of their self-esteem, but only after struggling through an entire movie’s worth of comedic failures and half-baked attempts to fit in that turn into embarrassing debacles. Branding is no different.